Customer Experience Formula

About the Book

This book is the long-awaited help that you and your business have been craving! It has been written from a place of genuine passion to drive change by turning bad customer experiences into exceptional ones from the perspective of a customer, using my very own customer experience formula: a 3-phase strategy which has been tested and proven to yield impactful results.

In this book, I focused on providing essential, practical, and simplistic guidance to business owners, entrepreneurs, managers, and leaders to ensure that you always provide your customers with an exceptional experience as a result of your product or service.

My goal is to empower you with 26 tools illustrated through my 3-phase customer experience formula that will transform your business from a customer experience viewpoint: leading to a more profitable and successful business.

After reading this book, I have no doubt that you will be equipped to begin implementing my 3-phase customer experience formula into your business model and unveil a new chapter in your business; one of retaining, profiting and growing and an all-round successful business.

The Customer Experience Formula book is A must read for all business owners!

About the Author

Bose Sheba

Bose Sheba’s passion for excellence and perfection is what birthed her love and drive for exceptional customer experience. A passion that has been growing for over two decades until she decided to make an impact and make a change, aligning with her belief to be the change you want to see!

Bose Sheba is the CEO of Customer Experience EdTech Limited, a company that runs amongst others, a Customer Experience Hub, an online resource with a vision to educate, inform and share innovative ideas and tips with Entrepreneurs, Leaders, Managers, and Business Owners at large. The hub has a mission to help Entrepreneurs and Business Owners understand the importance and application of exceptional customer experience in their businesses so that they can retain customers, be more profitable, and grow their business.

She is a member of the Institute of Customer Service, a BA (HONS) Business Administration holder and a Finance Professional with over 20 years’ experience within the Financial Services Industry.

Bose Sheba is married to Yemi Sheba and blessed with 2 children, Abigail, and Jonathan.

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What the readers have to say

“The Customer Experience Formula book is a must have for any business owner! Having read through, I can confidently say that it’s a book full of tips on how to take your customer experience to the highest standards with lots of practical steps on HOW to do this. The book has very well laid out tools which are easy to implement. The author shares stories of her own experiences, which makes the book very relatable."


Shola Alabi

“This book is a practical dossier for Customer Experience success in totality. It exposes the secrets of achieving outstanding customer experience performances with customers and businesses in modern day enterprise."


Tunde Sodeinde

CEO Marketing Masters Consulting

“I believe every business reflects its customer base. This book by Bose has everything you need to help you become the business you intend to be by putting your customers first. The customer experience formula is a simple easy to read book with a step-by-step process to help every business owner give their customers the best experience possible. Bose laid out everything from knowing your customer avatar to branding and profitability in this book which makes this a no-brainer to help you become the best in dealing with customers in your business."


Tunji Olujimi