About This Course
This course addresses the specific customer experience challenges faced by BAME-owned businesses and provides practical strategies for building competitive advantage through exceptional service.
Course Modules
Understanding Your Market
Deep dive into understanding the diverse customer demographics your business serves. Learn market research techniques tailored for BAME-owned businesses, including community-based research methods, cultural sensitivity in surveys, and how to identify underserved market segments that represent growth opportunities.
Overcoming Barriers
Identify and address the specific challenges BAME businesses face in delivering excellent customer experiences. Topics include navigating access to funding, overcoming institutional bias, building credibility, and turning cultural diversity into a competitive advantage. Includes panel discussions and real success stories.
Digital CX Strategies
Harness the power of digital tools to enhance your customer experience without breaking the bank. Learn about affordable CRM systems, social media engagement strategies, email marketing best practices, and how to build an online presence that authentically represents your brand and connects with your community.
Community Engagement
Build powerful community connections that drive business growth. Learn strategies for local networking, partnerships with community organisations, event-based marketing, and word-of-mouth referral programmes. Understand how to measure the ROI of community engagement and leverage your unique cultural assets.
Growth Planning & Next Steps
Create a comprehensive growth plan that integrates everything you have learned. Set measurable CX goals, develop an action plan with timelines, identify funding opportunities, and learn how to sustain momentum beyond the course. Includes a one-on-one review session to refine your plan.
Course Details
- Duration: 5 weeks
- Level: All Levels
- Modules: 5